Trend
Key Stories:
Example of 5 key trends for a Spring Season.
Example of regional color spreads for Hush Puppies.
Design/Marketing collaborative idea in targeting social media to define what is their "casual".
Hush Puppies
Example of a seasonal color palette. Pantones were always accompanied by leather swatches.
MUST-HAVES CHECKLIST
MUST-HAVES CHECKLIST
MUST-HAVES CHECKLIST
MUST-HAVES CHECKLIST
Example of a Must-Haves booklet that is passed out to buyers
Checklists were created/updated throughout the season as a tool for the buying team.
Examples of seasonal (Fall Trends) for mens and womens with the palettes that coincide.